About Us


Founded in 2014 and based in Birmingham AL, Saturday Down South brand is part of Saturday Apparel, LLC. We make weekend glorywear, proudly rooted in down home Southern culture.

Our partner website SaturdayDownSouth.com and associated social media platforms provide original, hard-hitting news coverage of all things SEC Football, but our merchandise brand is about so much more than football. We're about pure weekend freedom, escaping from the weekly grind, cracking a cold one and chillaxing the way you just can't do anywhere else but Down South. We're not licensed by, affiliated with, or endorsed by the Collegiate Licensing Corporation or any NCAA university. We figure there's enough places you can find a t-shirt for the stadium; so we make the shirt for the tailgate.